...only scent remains

Category: News


12.29 x Christie’s

Tuesday July 2, 2019
Blog - News

Classic Week Auction – A Sensory Experience The love story between perfume and art is older than time. When Christie’s asked 12.29 to create a signature perfume for Classic Week, 2019, we were humbled. “Unlike the beautiful Master Paintings up for auction during this week, perfume is not immortal. Its precious memories often are forgotten,” …


A Whiff of Welcome Home

Monday April 8, 2019
News

Symbolic and Visceral, Smell is a Powerful Brand Language In today’s rapidly changing retail environment, luxury brands are searching for different ways to reconnect with their customers. On a quest to create direct connections and encourage greater engagement, they’re realizing that scent is a direct and powerful solution for this retail challenge. Imagine if a …


We Are Changing How Luxury Brands Think About Branding

Monday April 8, 2019
News

Symbolic and Visceral, Smell is a Powerful Brand Language In today’s rapidly changing retail environment, luxury brands are searching for different ways to reconnect with their customers. On a quest to create direct connections and encourage greater engagement, they’re realizing that scent is a direct and powerful solution for this retail challenge. Imagine if a …