12.29 x Christie’s

Tuesday July 2, 2019

Classic Week Auction – A Sensory Experience The love story between perfume and art is older than time. When Christie’s asked 12.29 to create a signature perfume for Classic Week, 2019, we were humbled. “Unlike the beautiful Master Paintings up for auction during this week, perfume is not immortal. Its precious memories often are forgotten,” …

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A Whiff of Welcome Home

Monday April 8, 2019

Symbolic and Visceral, Smell is a Powerful Brand Language In today’s rapidly changing retail environment, luxury brands are searching for different ways to reconnect with their customers. On a quest to create direct connections and encourage greater engagement, they’re realizing that scent is a direct and powerful solution for this retail challenge. Imagine if a …

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We Are Changing How Luxury Brands Think About Branding

Monday April 8, 2019

Symbolic and Visceral, Smell is a Powerful Brand Language In today’s rapidly changing retail environment, luxury brands are searching for different ways to reconnect with their customers. On a quest to create direct connections and encourage greater engagement, they’re realizing that scent is a direct and powerful solution for this retail challenge. Imagine if a …

Continue reading “We Are Changing How Luxury Brands Think About Branding”