Harrods

For the Holiday Season, 12.29 transformed the Harrods Christmas floor into a visceral winter memory. Inspired by sitting in front of a fireplace, wrapped in a cashmere blanket, sipping on cognac, the exclusive scent experience, “Fireside Memories” filled the Christmas Floor. 12.29 also created a bespoke porcelain candle, perfume for the home and tissue paper so customers could take the feeling of Harrods Christmas home.

Scent ID

Creation of Harrods Christmas Scent ID

Scent Accessories

Creation of 12.29 x Harrods Porcelain Candle
Creation of 12.29 x Harrods Perfume for the Home
Creation of scented tissue paper

Scent Installation

Harrods Christmas Floor

The Solution

Harrods

Credit: Harrods

12.29 Fireside Memories_Fireplace 1 - - -

Harrods Fireside Memories Scent Accessories

Credit: 12.29

Fireside Memories Candle - - - 12.29 partnered with Harrods to capture the scent of the holidays in a candle that brings the warmth and luxury of the Harrods Christmas home with you

Harrods Fireside Memories Porcelain Candle

Credit: 12.29

Harrods Fireside Memories Porcelain Candle

Credit: 12.29

Harrods Fireside Memories Perfume for the Home

Credit: 12.29

Scent Identity

"I remember you, reflected in the fire of winter, on cold snowy nights when you warmed my heart with your tender embrace."

The Fireside Memories Scent Identity was designed around Fire Embers, Dark Leather, Fresh Winter Pine, Warm Vanilla Absolute, Agarwood Smoke and a Fruity Cognac Liqueur.

Scent Installation

The Harrods Holiday Scent Identity, Fireside Memories, was installed and diffused throughout the Harrods Christmas Floor for the Holiday Season.

Scent Accessories

With the Fireside Memories Scent Identity, 12.29 cobranded the handmade 12.29 porcelain jars for a 12.29 x Harrods Fireside Memories candle as well as creating a bespoke Perfume for the Home. Tissue wrapping paper was encapsulated with the scent, allowing all Harrods customers to take the Harrods Christmas experience of Fireside Memories home with every purchase.

The Result

90% Sell-through

During the Harrods Holiday Season, the Christmas and Home Fragrance Departments had a 90% sell-through of the Fireside Memories Candle and Perfume for the Home. This was a direct result of the transformative Harrods Christmas experience from the Fireside Memories Scent Identity.