DAWN GOLDWORM, SCENT DIRECTOR
After a decade in the fragrance industry, Dawn Goldworm has designed perfumes for celebrity, fashion, lifestyle and mass brands including Lady Gaga, Victoria & David Beckham, Kate Moss, Kylie Minogue, Heidi Klum, Adidas, Playboy, Esprit, Elite, Jovan, Lamborghini, and Pierre Cardin. She has worked for multi-billion dollar global fragrance manufacturers: Avon at their Global Headquarters in New York City; and Coty Beauty in New York City and Paris. She is an olfactive expert in the western markets as well as the Middle East, Eastern Europe, Asia and LATAM.
SAMANTHA GOLDWORM, BUSINESS DIRECTOR
Samantha Goldworm is a discipline leader in market intelligence and consumer insights, driving creation and sustainability for Fortune 500 companies’ most profitable brands including Lancôme, American Express, Starwood, Ragu, Bertolli, Knorr-Lipton, Country Crock, Kraft Foods and M&Ms. She has eleven years of experience spear-heading complex research studies to shape marketing programs, product innovation, value proposition efforts and communication media plans, enhancing brand image and return on investment.