12.29 translates a brand’s essence into a scent identity, enriching all brand elements to create unique signature experiences. 12.29 scent identities can attract consumers, generate more revenue, improve customer satisfaction, enhance the perception of the brand and deepen brand loyalty.
Cofounder, Dawn Goldworm is the vision and Nose behind unforgettable 12.29 scent identities for Mercedes Benz, American Express, Valentino, Lady Gaga, The Viceroy Hotel, Art Basel/Design Miami …
The 12.29 creative process, designed and directed by Cofounder and internationally recognized Nose, Dawn Goldworm, involves a rigorous examination of a brand’s existing references, including color, imagery, emotional territory, target market demographics, and history.
Dawn will work with your team to fully understand your brand’s world. Once completely immersed, Dawn will translate your brand’s essence into a scent identity to be used whenever and wherever the brand feels it can communicate through scent (brand spaces, experiences and products).
Dawn’s expertise in perfumery is the result of years of training, along with her work at Avon’s global NY headquarters and Coty Beauty (NY and Paris). Her global training and experience has provided her with a unique perspective across North America, Europe, Middle East, Eastern Europe, Asia and LATAM fragrance markets.
12.29 translates a brand’s essence into a scent identity to be diffused in physical environments (permanent locations, temporary spaces and events). The scent identity can also be translated into custom scented products; including candles, room sprays, notecards and postcards.
12.29 global capabilities provide an end to end service delivery model to service client locations around the world while ensuring consistency and reliability. 12.29 provides a full service delivery model to manage installation and on-going service in all client locations.